Interview with Benjamin Joffe @ Arctic15 Helsinki

Ilya Bolkhovsky

I'm a satellite oceanographer, coder, and entrepreneur dedicated to helping founders navigate the world of Earth Observation and GIS. Join me on this podcast and newsletter as we delve into conversations with industry experts and innovative companies.

What is different between a B2B SaaS and a modern Climate Tech startup, and what role Marketing and Storytelling play in its early days? 

With these questions, I took a ferry from Tallinn to Helsinki for Arctic15, a startup event in the city's outskirts, and met with Benjamin Joffe from SOSV.

We've talked about quite a few topics:

  • What's the role of marketing for tech founders?
  • Storytelling in Climate Tech – how it's different?
  • What's more important: Traction or Big Vision, Persistence or Passion?
  • 10x Rule of switching to a new product

Hope you'll enjoy it!

Ilya Bolkhovsky

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