Interview with Benjamin Joffe @ Arctic15 Helsinki

What is different between a B2B SaaS and a modern Climate Tech startup, and what role Marketing and Storytelling play in its early days? 

With these questions, I took a ferry from Tallinn to Helsinki for Arctic15, a startup event in the city's outskirts, and met with Benjamin Joffe from SOSV.

We've talked about quite a few topics:

  • What's the role of marketing for tech founders?
  • Storytelling in Climate Tech โ€“ how it's different?
  • What's more important: Traction or Big Vision, Persistence or Passion?
  • 10x Rule of switching to a new product

Hope you'll enjoy it!

You may also like:

Dr Hayley Evers-King

The biggest piece of the earth puzzle: Interview with Dr Hayley Evers-King

Hayley studied for her PhD in Oceanography in Cape Town, South Africa. She is madly passionate about oceans and sustainable…

Remco Timmermans

Reaching outside the Space bubble: Interview with Remco Timmermans

Remco graduated from the Space Studies Program of the International Space University and has a great passion for social…

Dr. Geoff Smith, photo from private archive

Observing the landscapes from Space: Interview withย Dr Geoff Smith

As promised, here is my second interview with another great Earth Observation scientist. His name is Dr. Geoff Smith…