What is different between a B2B SaaS and a modern Climate Tech startup, and what role Marketing and Storytelling play in its early days?
With these questions, I took a ferry from Tallinn to Helsinki for Arctic15, a startup event in the city's outskirts, and met with Benjamin Joffe from SOSV.
We've talked about quite a few topics:
- What's the role of marketing for tech founders?
- Storytelling in Climate Tech – how it's different?
- What's more important: Traction or Big Vision, Persistence or Passion?
- 10x Rule of switching to a new product
Hope you'll enjoy it!