blog (16)

Unlocking Product Innovation with the Product Field Method and AI

Understanding your product in isolation is like admiring a single piece of a jigsaw puzzle. Instead, a holistic view of your product and its place in the market offers a perspective, bridging the gap between innovation and real-world application. It ensures that while your product…

Interview with Benjamin Joffe @ Arctic15 Helsinki

What is different between a B2B SaaS and a modern Climate Tech startup, and what role Marketing and Storytelling play in its early days?  With these questions, I took a ferry from Tallinn to Helsinki for Arctic15, a startup event in the city's outskirts, and…

Dr Hayley Evers-King

The biggest piece of the earth puzzle: Interview with Dr Hayley Evers-King

Hayley studied for her PhD in Oceanography in Cape Town, South Africa. She is madly passionate about oceans and sustainable food. She lives in Germany and works at the European Organisation for the Exploitation of Meteorological Satellites (aka EUMETSAT). ILYA: As an intro, can you tell…