Interview with Benjamin Joffe @ Arctic15 Helsinki

What is different between a B2B SaaS and a modern Climate Tech startup, and what role Marketing and Storytelling play in its early days? 

With these questions, I took a ferry from Tallinn to Helsinki for Arctic15, a startup event in the city's outskirts, and met with Benjamin Joffe from SOSV.

We've talked about quite a few topics:

• What's the role of marketing for tech founders?
• Storytelling in Climate Tech – how it's different?
• What's more important: Traction or Big Vision, Persistence or Passion?
• 10x Rule of switching to a new product

Hope you'll enjoy it!